How important is motor balancing?

Hi all,

Busy building a 25o size fpv racer and i need to know how important motor balancing is, i am using cobra motors so they are quite good quality but i have read on forums that motor balancing is only important for videography, is that true?

If it is important what are the easiest and preferred methods of tuning a motor?
 
Motor balancing is only important for videography, or if you have one that is terribly out of balance. Not really needed on a 250.
 
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