Hope this helps.
The Kv is simply the RPM the motor will spin (unloaded), given one (1) Volt. Meaning, if the motor is a 1000Kv motor, then if a voltage of 10V is applied, the motor will spin 1000 RPM/V x 10V = 10,000 RPM.
The efficiency is the propeller blade, motor, and ESC all in combination, and it’s the amount of thrust generated per amount of input energy (Watts).
In this regard, efficiency in Metric units is grams / Watt.
Efficiency in Imperial unit is lbs / hp.
Watt and hp are just different units of the same thing, aka, energy.
Lbs and gram are just different units of the same thing, aka, force (thrust).
Thanks,
Patrick Koegler
Owner, KDE Direct
To clarify further I called and was told that considering the KV rating of a motor as the only measure of torque is oversimplification. He went on to say that for general help in choosing a motor for a quad it can be used as a guide. Lower KV will swing a larger prop and create more lift more efficiently than a higher KV motor swinging a smaller prop. I left it there because it was getting into confusing technical stuff after that.